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Trade Marketing Manager, Anz (12-months Contract)

the LEGO Group - Sydney, NSW

Source: uWorkin


Are you an innovative and a collaborative Marketer that is interested in improving LEGO® brand awareness and consumer sales?
Bring your A-Game to support the growth of the Australia New Zealand business in reaching out to millions of children!

Core Responsibilities

  • Support the delivery of the Company’s strategy across the retail and Omni-channel shopper landscape
  • Work alongside customer and national accounts teams to translate customer & shopper insights into strategies which drive the LEGO Group’s performance
  • Improve brand awareness and consumer sales through impactful below-the-line campaigns, in collaboration with Brand Marketing and Sales.
  • Drive a strategic approach to the implementation of retail POS across all national accounts, based on shopper insights
  • Develop innovative POS concepts aligned with brand objectives and customer needs. Lead the POS agency relationship and budget co-ordinate the artwork creation with designer to ensure an impactful presence including the POP budget
  • Improve our customer value with the goal of positing the LEGO brand as the no.1 toy retail brand through retail marketing implementations
  • Play an active part with Brand Marketing Teams, understanding accurately the brands’ priorities, pro-actively proposing initiatives to translate at Trade level the brands’ strategy
  • Communicate plans to overall team in a clear and effective way
  • Help ANZ lead the way in innovative retail marketing

  • Play your part in our team succeeding!
    Trade Marketing plays a vital role in the success of our team and our business. As a Trade Marketing Manager you will manage the overall below-the-line strategy and execution within Australia and New Zealand (ANZ). Working closely with the eCommerce team, this role strives to truly bring the LEGO experience to life, through impactful omni-channel activations and engagement with consumers & shoppers of all ages.

    As a Trade Marketing Manager, the main challenges will be connecting the global and regional direction and translating that direction into a local context, while ensuring that local brand, shopper and customer demands are also met.
    Do you have what it takes?

  • University degree in Marketing or related field
  • 3-5 years proven experience in a high-impact consumer goods company; within the toy industry, luxury brands or FMCG would be highly desirable, as is experience in across e-commerce
  • Ability to prioritise and plan in a very fast paced environment is crucial to the success of this role
  • Proven experience at negotiating contracts with agencies, external suppliers and influencing plans with retailers
  • Proven experience in working and developing relationships with large mass merchant & grocery retailers in ANZ
  • Demonstrate strong understanding of shopper driven retail marketing across 360 channels and/or trade communications
  • Ability to demonstrate and deliver best practices, high value examples of in store & online activated retail campaigns
  • Have a true shopper-centric vision in seeking ideas and identifying solutions
  • Strong ability to quickly adapt to any expected and/or unexpected change within the working environment
  • A simplistic & effective work approach with strong communication and collaborative
  • You love exploring new ideas, trends and possibilities and bring them to life in creative and innovative ways.
  • Ability to prioritise and manage multiple demands
  • Strong analytical and budget management skills
  • High attention to detail

  • Join the global LEGO® family
    Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

    The LEGO Group is proud to be an equal opportunity and an affirmative action employer. We are committed to equal employment opportunity and equal pay regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

    We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”

    The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

    Thank you for sharing our global commitment to Children’s Rights.

    Build your career brick by brick at the LEGO Group.